Full definition
A Scorecard criterion measuring the willingness of customers and community members to recommend, defend or promote a brand without being asked. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Advocacy helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use advocacy to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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