Research · Community Intelligence
Community Intelligence Is an Early Warning System
Community Intelligence helps businesses detect emerging customer needs, competitor shifts and market trends before traditional research catches up.
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Article · Community Intelligence
BBC Radio 1 Is Not Hiring Creators. It Is Hiring Communities.
BBC Radio 1 is increasingly choosing creator first talent with established audiences. This signals a wider shift in how organisations value community trust, public evidence and transferable influence.
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Article · Community Intelligence
England Lost the Match. Then the Community Courtroom Put Everyone on Trial.
England's defeat to Argentina was only the beginning. The real battle started afterwards, as fans, pundits and online communities put Thomas Tuchel, England's players and even mentality itself on trial. A Community Intelligence analysis using The Community Courtroom framework.
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Article · Community Intelligence
France Had a Hype Hangover. Spain Forced a Belief Correction.
France entered the World Cup semi final carrying enormous expectations. Spain left it forcing football communities to reconsider what they believed. One match produced a Hype Hangover for France and a Belief Correction for Spain.
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Article · AI Search
The AI Evidence Layer Is More Important Than Any Single Platform
The future does not belong to whichever platform is currently popular. It belongs to the evidence that customers, search engines and AI systems all rely upon.
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Article · AI Search
Reddit Is Using AI to Fight AI Slop. What Brands Need to Understand.
Reddit is using artificial intelligence to identify spam, coordinated behaviour and low quality participation. Here is what brands need to understand before automating their Reddit strategy.
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Article · AI Search
The AI Authority Formula
AI does not invent trust. It interprets the public evidence surrounding a brand. The AI Authority Formula explains the six signals that shape whether AI systems recommend one company and ignore another.
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Article · Community Intelligence
Why Every Company Will Eventually Hire a Head of Community Intelligence
Modern businesses have leaders for marketing, product and customer success, yet few have anyone responsible for understanding what online communities genuinely believe. This article explains why Head of Community Intelligence will become a vital leadership role.
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Article · AI Search
The Post GummySearch Playbook
What the end of GummySearch signals about the next era of Reddit research, community evidence and competitive intelligence.
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Article · Community Intelligence
The Death of Social Listening? Why Brands Are Switching to Community Intelligence
Why brands need context, belief and trusted community interpretation in addition to conventional mention and sentiment monitoring.
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Index · Market Research
Community Intelligence Index #1
The state of online communities in June 2026 and the movements shaping brands and culture.
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Article · AI Search
The Community Intelligence Convergence Of Meta, Reddit and Google
How Meta, Reddit and Google are converging around community signals, and what that shift means for discovery and brand intelligence.
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Article · AI Search
Google Just Brought Communities Into AI Search. Here’s Why It Matters
Why Google’s integration of community perspectives into AI search changes how brands earn visibility, authority and trust.
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Article · AI Search
Gen Z Isn’t Leaving Search. They’re Redefining It.
How Gen Z is reshaping search through communities, creators and trusted interpretation rather than abandoning search altogether.
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Article · Reddit
Reddit Just Launched Community Intelligence Tools. Here's What They Can't Do.
What Reddit’s new intelligence tools reveal about the value of community data, and where software still requires human context and interpretation.
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Article · AI Search
Meta’s AI Search Is Another Signal That Community Intelligence Is Becoming Essential
Why Meta’s move into AI search strengthens the case for understanding the community conversations that influence discovery and trust.
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Research · Community Intelligence
What Is Community Intelligence?
Understanding the conversations that shape brands before brands even realise they are happening.
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Article · Community Intelligence
SpaceX And The Hype Hangover
What SpaceX reveals about the gap between intense community anticipation, lived experience and the trust left behind when hype begins to fade.
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Article · Community Intelligence
Why British People Are Flocking To Paris For Fête De La Musique
How shared experience, community storytelling and social proof are turning a Paris music festival into a powerful cross border cultural draw.
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Article · Community Intelligence
The World Cup Is The Greatest Community Event On Earth
Why the World Cup demonstrates the extraordinary power of shared identity, ritual and participation to unite communities at global scale.
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Article · Community Intelligence
The Interpretation Economy: Why Authority Belongs To Those Who Help Others Understand Reality
Why authority increasingly belongs to people and communities that make complex events understandable, useful and relevant to others.
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