Research into the audiences, fandoms, creators and cultural conversations shaping film, television, streaming and media.
Disney+ and Hulu are adding video podcasts as streaming platforms compete for more of our attention. But community conversations reveal a bigger challenge: moving content is easy. Convincing audiences to abandon the platforms and habits built around it is much harder.
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Spotify is evolving beyond music streaming. With AI features, remix tools and more interactive experiences, it wants listeners to do more than simply press play. The bigger opportunity is turning passive listeners into active participants, creating deeper relationships with both artists and the platform.
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Paramount+ added 2 million subscribers after changing the way UFC fans watch major events. The biggest lesson isn't about streaming rights. It's about listening to community frustrations. Sometimes the fastest way to grow isn't adding more features. It's removing what customers already dislike.
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Spider Man: Brand New Day has shattered box office records, but the biggest lesson is not about ticket sales. It is about the power of community. Here's why Spider Man continues to thrive while other superhero franchises struggle, and what brands can learn from its long term resilience.
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Netflix is no longer just another streaming service in Britain. It is becoming a major doorway through which people discover television, including programmes originally created by traditional broadcasters.
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The reaction to Christopher Nolan's The Odyssey shows what happens when a creator earns enough trust for audiences to study, debate and promote their work.
Read the analysisNetflix is no longer just another streaming service in Britain. It is becoming a major doorway through which people discover television, including programmes originally created by traditional broadcasters.
Read the analysisThe reaction to Christopher Nolan's The Odyssey shows what happens when a creator earns enough trust for audiences to study, debate and promote their work.
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YouTube wants to reduce AI spam while giving creators more AI tools. It sounds strange at first, but there is a bigger story behind it.
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Six episodes into X-Men '97 Season 2, the strongest signal is not nostalgia. It is the trust, interpretation and participation the series continues to earn from its community.
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BBC Radio 1 is increasingly choosing creator first talent with established audiences. This signals a wider shift in how organisations value community trust, public evidence and transferable influence.
Read the analysisResearch into the audiences, fandoms, creators and cultural conversations shaping film, television, streaming and media.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.