Research into the audiences, fandoms, creators and cultural conversations shaping film, television, streaming and media.
Netflix is no longer just another streaming service in Britain. It is becoming a major doorway through which people discover television, including programmes originally created by traditional broadcasters.
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The reaction to Christopher Nolan's The Odyssey shows what happens when a creator earns enough trust for audiences to study, debate and promote their work.
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YouTube wants to reduce AI spam while giving creators more AI tools. It sounds strange at first, but there is a bigger story behind it.
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Six episodes into X-Men '97 Season 2, the strongest signal is not nostalgia. It is the trust, interpretation and participation the series continues to earn from its community.
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BBC Radio 1 is increasingly choosing creator first talent with established audiences. This signals a wider shift in how organisations value community trust, public evidence and transferable influence.
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What a creator led institution reveals about belonging, authority and community led growth.
Read the case studyNetflix is no longer just another streaming service in Britain. It is becoming a major doorway through which people discover television, including programmes originally created by traditional broadcasters.
Read the analysisThe reaction to Christopher Nolan's The Odyssey shows what happens when a creator earns enough trust for audiences to study, debate and promote their work.
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How Gen Z is reshaping search through communities, creators and trusted interpretation rather than abandoning search altogether.
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How TikTok Shop shows communities moving from product discovery and validation to participation in a new form of community led commerce.
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How shared experience, community storytelling and social proof are turning a Paris music festival into a powerful cross border cultural draw.
Read the analysisResearch into the audiences, fandoms, creators and cultural conversations shaping film, television, streaming and media.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.