Research into fan identity, trusted voices, sporting events and the communities that shape reputation, loyalty and commercial value across sport.
Jake Paul has proved that an online audience can sell fights. His next challenge is proving that creator attention can become lasting sporting legitimacy.
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Football fans often wait for one trusted voice before believing transfer news. That behaviour reveals how authority and trust move through every community.
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Fanatics is becoming much more than a sports merchandise company. It is building one connected experience where shopping, collecting, betting and live sports all work together.
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The 2026 World Cup was still hugely successful, but many fans believe football is becoming more commercial. Community Intelligence reveals why.
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The Rest Is Football shows how community success creates evidence, reduces business uncertainty and opens new commercial opportunities.
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Nike remains one of the most trusted and culturally influential brands in sport, but stronger challenger brands are changing how running communities compare performance, innovation and value.
Read the ScorecardJake Paul has proved that an online audience can sell fights. His next challenge is proving that creator attention can become lasting sporting legitimacy.
Read the analysisFootball fans often wait for one trusted voice before believing transfer news. That behaviour reveals how authority and trust move through every community.
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England's defeat to Argentina was only the beginning. The real battle started afterwards, as fans, pundits and online communities put Thomas Tuchel, England's players and even mentality itself on trial. A Community Intelligence analysis using The Community Courtroom framework.
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France entered the World Cup semi final carrying enormous expectations. Spain left it forcing football communities to reconsider what they believed. One match produced a Hype Hangover for France and a Belief Correction for Spain.
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Why the World Cup demonstrates the extraordinary power of shared identity, ritual and participation to unite communities at global scale.
Read the analysisResearch into fan identity, trusted voices, sporting events and the communities that shape reputation, loyalty and commercial value across sport.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.