Research into fan identity, trusted voices, sporting events and the communities that shape reputation, loyalty and commercial value across sport.
Premier League clubs are removing gambling companies from the front of their shirts. But replacing the money is complicated. As tech and finance companies move in, fan conversations reveal that changing the sponsor does not automatically earn supporter approval.
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WWE SummerSlam 2026 delivered surprise returns, championship changes and unforgettable moments, but what did fans really think? We analysed the biggest Reddit discussions from Night One and Night Two to uncover the matches, moments and storylines that got the wrestling community talking most.
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Jake Paul has proved that an online audience can sell fights. His next challenge is proving that creator attention can become lasting sporting legitimacy.
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Football fans often wait for one trusted voice before believing transfer news. That behaviour reveals how authority and trust move through every community.
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Fanatics is becoming much more than a sports merchandise company. It is building one connected experience where shopping, collecting, betting and live sports all work together.
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The 2026 World Cup was still hugely successful, but many fans believe football is becoming more commercial. Community Intelligence reveals why.
Read the case studyJake Paul has proved that an online audience can sell fights. His next challenge is proving that creator attention can become lasting sporting legitimacy.
Read the analysisFootball fans often wait for one trusted voice before believing transfer news. That behaviour reveals how authority and trust move through every community.
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The Rest Is Football shows how community success creates evidence, reduces business uncertainty and opens new commercial opportunities.
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Nike remains one of the most trusted and culturally influential brands in sport, but stronger challenger brands are changing how running communities compare performance, innovation and value.
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England's defeat to Argentina was only the beginning. The real battle started afterwards, as fans, pundits and online communities put Thomas Tuchel, England's players and even mentality itself on trial. A Community Intelligence analysis using The Community Courtroom framework.
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France entered the World Cup semi final carrying enormous expectations. Spain left it forcing football communities to reconsider what they believed. One match produced a Hype Hangover for France and a Belief Correction for Spain.
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The FIFA World Cup is the biggest football tournament in the world. Community Intelligence suggests it is something larger. For one month, the World Cup transforms how millions of people gather, communicate, argue, celebrate and identify t
Read the analysisResearch into fan identity, trusted voices, sporting events and the communities that shape reputation, loyalty and commercial value across sport.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.