Research into the customer conversations, product expectations and competitive recommendations shaping software businesses.
Patreon was built to give creators more control over their income and audience. But its latest changes reveal a simple truth. Depending on Patreon is still depending on a platform.
Read the analysis
HubSpot’s Contact Discovery reversal shows that customer communities are no longer just feedback channels. They are becoming external trust, risk and product governance systems.
Read the case study
Squarespace customers are not only reacting to higher prices. They are reconsidering what the platform is worth, what keeps them locked in and whether convenience still justifies the premium.
Read the case study
HubSpot is treating Reddit, forums and AI search as part of its acquisition engine. This signals a major change in how brands should understand performance marketing.
Read the analysis
This week: why social listening is giving way to Community Intelligence, new B2B SaaS benchmarks and the signals reshaping how brands understand communities.
Read the issue
For the past decade, enterprise marketing teams have relied on a comfortable fiction: Social Listening. We bought expensive software, tracked arbitrary keyword spikes on broadcast networks, and presented slick pie charts mapping "positive
Read the analysisPatreon was built to give creators more control over their income and audience. But its latest changes reveal a simple truth. Depending on Patreon is still depending on a platform.
Read the analysis
When a B2B SaaS company tracks its marketing performance, it looks at a standard dashboard: organic traffic, MQLs, pipeline velocity and CAC. But there is a hidden metric that is quietly dictating your pipeline, your churn, and your visibi
Read the reportResearch into the customer conversations, product expectations and competitive recommendations shaping software businesses.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.