Research into the communities shaping games, platforms, launches, digital ownership and the relationships between players and publishers.
Sony sold fewer PlayStation 5 consoles, but its gaming business still performed strongly. The console built the audience. The community now creates the long-term value.
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Roblox’s safety changes are reducing spending among younger players. That may be the clearest sign that protecting children can require a platform to accept lower revenue.
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Fortnite creators can now use conversational AI characters inside their experiences. These characters may become guides, hosts, moderators and trusted members of player communities.
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GTA VI may become one of the biggest entertainment launches in history. The game is expected to drive console sales because players want to be part of the community experience from day one.
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A physical game disc once felt like permanent ownership. Xbox outages are showing that even physical products can depend on online permission, downloads and platform services.
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Roblox is making it easier to create games with AI. The harder challenge will be earning community attention, trust and recommendations.
Read the analysisSony sold fewer PlayStation 5 consoles, but its gaming business still performed strongly. The console built the audience. The community now creates the long-term value.
Read the analysisRoblox’s safety changes are reducing spending among younger players. That may be the clearest sign that protecting children can require a platform to accept lower revenue.
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Halo coming to PlayStation is about much more than one game. It shows how gaming communities are changing as exclusives disappear.
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PlayStation fans are planning a week-long blackout. The campaign shows what can happen when an online community tries to turn frustration into changes in spending and behaviour.
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This edition looks back at the past week and explains why trust matters more than hype across creator, AI, platform and gaming communities.
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Saudi Arabia may be able to buy EA, but ownership does not automatically bring community trust. The real challenge will be convincing players that the games and communities they care about will still be protected.
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Xbox built loyalty by giving gamers a huge library for one monthly payment. Now it must fix the business without making players feel that something is being taken away.
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Amazon has added games to Prime Video, making cloud gaming easier to find. But easier access may not solve gamers’ concerns about ownership and trust.
Read the case studyResearch into the communities shaping games, platforms, launches, digital ownership and the relationships between players and publishers.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.