Research into how communities influence brand reputation, customer trust, product discovery and buying decisions.
Apple’s new leasing model could make devices easier to access while turning product loyalty into a permanent monthly payment.
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X is connecting payments and banking with public profiles, followers and online reputation. This could change how people decide who they trust with money.
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Facebook is becoming more like TikTok. But people did not join Facebook for TikTok. The bigger issue is whether Facebook still understands why people use it.
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Booking.com remains one of the internet’s default travel recommendations, but recurring complaints around support, cancellations and pricing transparency reveal where its strongest Community Intelligence opportunities now sit.
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Modern businesses have leaders for marketing, product and customer success, yet few have anyone responsible for understanding what online communities genuinely believe. This article explains why Head of Community Intelligence will become a vital leadership role.
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A structured analysis of how expectations, trust and community authority shape perceptions of Barclays Bank.
Read the ScorecardApple’s new leasing model could make devices easier to access while turning product loyalty into a permanent monthly payment.
Read the analysisX is connecting payments and banking with public profiles, followers and online reputation. This could change how people decide who they trust with money.
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How Gymshark performs across nine Community Intelligence criteria spanning perception, participation and strategic value.
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Why brands need context, belief and trusted community interpretation in addition to conventional mention and sentiment monitoring.
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The state of online communities in June 2026 and the movements shaping brands and culture.
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Why Cernucci’s pop up created value beyond transactions by strengthening belonging, cultural visibility and community validation.
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A practical framework for turning online conversations into competitive advantage.
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Why some communities naturally pull people in, keep them engaged and become difficult to leave.
Explore the frameworkResearch into how communities influence brand reputation, customer trust, product discovery and buying decisions.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.