Research into how communities influence brand reputation, customer trust, product discovery and buying decisions.
Samsung's Reddit AMA revealed a gap many companies face. Samsung believes it is continuing to innovate, while some customers feel the excitement has disappeared. The conversation highlights how improving a product and making people feel like you've innovated are two very different challenges.
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Nivea is one of the world's biggest skincare brands, so why is it struggling? This article explores Beiersdorf's latest results, why consumers have more choices than ever, and how Community Intelligence reveals that trust alone is no longer enough when communities decide which products become the next big thing.
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Trading cards have become much more than collectibles. They are creating thriving communities, huge online conversations and even million pound sales. Here's why the real value isn't just in the card itself, but in the passionate collectors who give every release meaning.
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BMW’s latest dashboard promotion has sparked a bigger debate than the advert itself. Owners say advertising inside a car they’ve already paid for crosses a line. Here’s why the backlash is really about digital ownership, trust, and where customers believe brands should stop.
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People are posting less on social media, but they are not disappearing. As public platforms become more performative, honest conversations are moving into smaller communities. Discover why this shift matters for brands, marketers and the future of Community Intelligence.
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Apple’s new leasing model could make devices easier to access while turning product loyalty into a permanent monthly payment.
Read the analysisApple’s new leasing model could make devices easier to access while turning product loyalty into a permanent monthly payment.
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X is connecting payments and banking with public profiles, followers and online reputation. This could change how people decide who they trust with money.
Read the analysisX is connecting payments and banking with public profiles, followers and online reputation. This could change how people decide who they trust with money.
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Facebook is becoming more like TikTok. But people did not join Facebook for TikTok. The bigger issue is whether Facebook still understands why people use it.
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Barclays enjoys enormous trust and authority, but Community Intelligence reveals a more nuanced picture. Discover why Barclays scored 81/100 in The Redditrepreneur Community Intelligence Scorecard and what online communities reveal about trust, expectations and customer experience.
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Discover what Kai Cenat's Streamer University teaches us about Community Intelligence, authority, community validation and building conversations that create opportunity.
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For years, brands have measured success through followers, engagement rates and impressions. Those metrics tell you how visible a brand is. They don’t tell you what communities actually think. That’s why I created the Community Intellige
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Why Reddit Research Is Entering a New Era of Community Intelligence Editor’s Note: This article isn’t about celebrating the closure of GummySearch. It helped thousands of founders, marketers and researchers better understand Reddit. Instea
Read the analysisResearch into how communities influence brand reputation, customer trust, product discovery and buying decisions.
We study the conversations, trusted voices and changing beliefs that ordinary business data cannot fully explain.