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Samsung's Reddit AMA revealed a gap many companies face. Samsung believes it is continuing to innovate, while some customers feel the excitement has disappeared. The conversation highlights how improving a product and making people feel like you've innovated are two very different challenges.
Reddit helps Google organise human conversations by topic, question and community. Its deeper value is the structure surrounding the discussion.
HubSpot is treating Reddit, forums and AI search as part of its acquisition engine. This signals a major change in how brands should understand performance marketing.
Reddit is using artificial intelligence to identify spam, coordinated behaviour and low quality participation. Here is what brands need to understand before automating their Reddit strategy.
For years, brands have measured success through followers, engagement rates and impressions. Those metrics tell you how visible a brand is. They don’t tell you what communities actually think. That’s why I created the Community Intellige
Three Companies. Three Products. One Direction. Editor's Note Over the past week, I published three separate analyses exploring Google's AI Search updates, Reddit's expanding Community Intelligence strategy and Meta's investment in AI pow
Every week, Community Intelligence Weekly explores the biggest developments shaping how online communities influence brands, marketing, commerce and consumer behaviour. This week’s edition highlighted three stories that point towards the s
Last week, Reddit expanded what it's calling its "Community Intelligence" ad strategy: announcing new Shopping List Ads and a free form ad generator at Cannes Lions, just a year after first unveiling the concept in June 2025. Reddit's COO
WWE SummerSlam 2026 delivered surprise returns, championship changes and unforgettable moments, but what did fans really think? We analysed the biggest Reddit discussions from Night One and Night Two to uncover the matches, moments and storylines that got the wrestling community talking most.
Community Intelligence helps businesses detect emerging customer needs, competitor shifts and market trends before traditional research catches up.
The Community Intelligence Platform is live, new frameworks are helping explain how online narratives form, and The Redditrepreneur is becoming a complete Community Intelligence company.
The future does not belong to whichever platform is currently popular. It belongs to the evidence that customers, search engines and AI systems all rely upon.
Barclays enjoys enormous trust and authority, but Community Intelligence reveals a more nuanced picture. Discover why Barclays scored 81/100 in The Redditrepreneur Community Intelligence Scorecard and what online communities reveal about trust, expectations and customer experience.
Why Reddit Research Is Entering a New Era of Community Intelligence Editor’s Note: This article isn’t about celebrating the closure of GummySearch. It helped thousands of founders, marketers and researchers better understand Reddit. Instea
The Redditrepreneur’s monthly research publication tracking the conversations, behaviours and trends shaping brands, markets and culture. Introducing the Community Intelligence Index Every day, millions of people make purchasing decision
For years, people have added one word to the end of their Google searches: Reddit. Not because Google’s search engine wasn’t working. Because people were looking for something websites often couldn’t provide. Real experiences. Honest o
The internet has never produced more conversations. Every minute, millions of people ask questions, recommend products, debate ideas and share experiences across Reddit, forums, Facebook Groups, Discord servers and countless niche communit
SpaceX’s decline from over $225 to the $150s is not primarily a stock market story. It is a community story. Across Reddit, X, YouTube comments, investor forums and broader internet discussions, the dominant shift is not a collapse in bel