Full definition
The process of finding products, ideas or information through trusted community participation and content. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Discovery helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community discovery to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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