Full definition
The confidence people place in a community, its contributors and the information exchanged within it. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Trust helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community trust to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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