Full definition
A Scorecard criterion measuring whether communities believe a brand is progressing, adapting and providing meaningful innovation. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Innovation Perception helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use innovation perception to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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