Full definition
The force through which attention, credibility and participation accumulate around a market position or category. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Market Gravity helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use market gravity to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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