Research · Community Intelligence
Community Intelligence Is an Early Warning System
Community Intelligence helps businesses detect emerging customer needs, competitor shifts and market trends before traditional research catches up.
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Research, frameworks and analysis exploring Customer Insights through a Community Intelligence lens.
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Scorecard · Community Intelligence Scorecards
Nike's Community Intelligence Scorecard: A Brand Still Leading Culture, but Fighting New Battles
Nike remains one of the most trusted and culturally influential brands in sport, but stronger challenger brands are changing how running communities compare performance, innovation and value.
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Article · Community Intelligence
BBC Radio 1 Is Not Hiring Creators. It Is Hiring Communities.
BBC Radio 1 is increasingly choosing creator first talent with established audiences. This signals a wider shift in how organisations value community trust, public evidence and transferable influence.
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Weekly · Community Intelligence Weekly
Community Intelligence Weekly: The Platform Is Live and the Vision Is Becoming Real
The Community Intelligence Platform is live, new frameworks are helping explain how online narratives form, and The Redditrepreneur is becoming a complete Community Intelligence company.
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Article · Community Intelligence
England Lost the Match. Then the Community Courtroom Put Everyone on Trial.
England's defeat to Argentina was only the beginning. The real battle started afterwards, as fans, pundits and online communities put Thomas Tuchel, England's players and even mentality itself on trial. A Community Intelligence analysis using The Community Courtroom framework.
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Article · Community Intelligence
France Had a Hype Hangover. Spain Forced a Belief Correction.
France entered the World Cup semi final carrying enormous expectations. Spain left it forcing football communities to reconsider what they believed. One match produced a Hype Hangover for France and a Belief Correction for Spain.
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Article · AI Search
The AI Evidence Layer Is More Important Than Any Single Platform
The future does not belong to whichever platform is currently popular. It belongs to the evidence that customers, search engines and AI systems all rely upon.
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Article · AI Search
Reddit Is Using AI to Fight AI Slop. What Brands Need to Understand.
Reddit is using artificial intelligence to identify spam, coordinated behaviour and low quality participation. Here is what brands need to understand before automating their Reddit strategy.
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Scorecard · Travel
Booking.com Community Intelligence Scorecard
Booking.com remains one of the internet’s default travel recommendations, but recurring complaints around support, cancellations and pricing transparency reveal where its strongest Community Intelligence opportunities now sit.
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Article · AI Search
The AI Authority Formula
AI does not invent trust. It interprets the public evidence surrounding a brand. The AI Authority Formula explains the six signals that shape whether AI systems recommend one company and ignore another.
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Article · Community Intelligence
Why Every Company Will Eventually Hire a Head of Community Intelligence
Modern businesses have leaders for marketing, product and customer success, yet few have anyone responsible for understanding what online communities genuinely believe. This article explains why Head of Community Intelligence will become a vital leadership role.
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Scorecard · Brand Intelligence
The Barclays Bank Community Intelligence Scorecard
A structured analysis of how expectations, trust and community authority shape perceptions of Barclays Bank.
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Weekly · Community Strategy
Community Intelligence Weekly: The Death Of Social Listening, B2B SaaS Community Intelligence Benchmarks and More
This week: why social listening is giving way to Community Intelligence, new B2B SaaS benchmarks and the signals reshaping how brands understand communities.
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Case Study · Creator Economy
What Streamer University Teaches Us About Community Intelligence
What a creator led institution reveals about belonging, authority and community led growth.
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Scorecard · Consumer Brands
The Redditrepreneur Community Intelligence Scorecard: Gymshark
How Gymshark performs across the five dimensions of Community Intelligence.
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Article · AI Search
The Post GummySearch Playbook
What the end of GummySearch signals about the next era of Reddit research, community evidence and competitive intelligence.
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Article · Community Intelligence
The Death of Social Listening? Why Brands Are Switching to Community Intelligence
Why brands need context, belief and trusted community interpretation in addition to conventional mention and sentiment monitoring.
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Benchmark · B2B SaaS
The 2026 B2B SaaS Community Intelligence Benchmarks
Tracking Share of Consensus and the community signals influencing B2B SaaS discovery.
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Index · Market Research
Community Intelligence Index #1
The state of online communities in June 2026 and the movements shaping brands and culture.
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Case Study · Community Intelligence
Why Cernucci’s Pop Up Was More Valuable Than The Sales
Why Cernucci’s pop up created value beyond transactions by strengthening belonging, cultural visibility and community validation.
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Case Study · Community Intelligence
GTA 6: The Weight of Expectation
What the anticipation surrounding GTA 6 reveals about Expectation Gravity, community identity and the pressure placed on a cultural release.
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Article · AI Search
The Community Intelligence Convergence Of Meta, Reddit and Google
How Meta, Reddit and Google are converging around community signals, and what that shift means for discovery and brand intelligence.
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Weekly · AI Search
Community Intelligence Weekly: Reddit’s New Community Intelligence Tools, Gen Z’s Search Shift and the Rise of Community Commerce
This week: Reddit’s intelligence tools, Gen Z’s changing discovery behaviour and the rise of commerce shaped by community trust.
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Article · AI Search
Google Just Brought Communities Into AI Search. Here’s Why It Matters
Why Google’s integration of community perspectives into AI search changes how brands earn visibility, authority and trust.
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Framework · Community Strategy
The Community Intelligence Stack
A practical framework for turning online conversations into competitive advantage.
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Article · AI Search
Gen Z Isn’t Leaving Search. They’re Redefining It.
How Gen Z is reshaping search through communities, creators and trusted interpretation rather than abandoning search altogether.
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Article · Reddit
Reddit Just Launched Community Intelligence Tools. Here's What They Can't Do.
What Reddit’s new intelligence tools reveal about the value of community data, and where software still requires human context and interpretation.
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Article · AI Search
Meta’s AI Search Is Another Signal That Community Intelligence Is Becoming Essential
Why Meta’s move into AI search strengthens the case for understanding the community conversations that influence discovery and trust.
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Research · Community Intelligence
What Is Community Intelligence?
Understanding the conversations that shape brands before brands even realise they are happening.
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Article · Community Intelligence
SpaceX And The Hype Hangover
What SpaceX reveals about the gap between intense community anticipation, lived experience and the trust left behind when hype begins to fade.
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Article · Community Intelligence
Why British People Are Flocking To Paris For Fête De La Musique
How shared experience, community storytelling and social proof are turning a Paris music festival into a powerful cross border cultural draw.
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Article · Community Intelligence
The World Cup Is The Greatest Community Event On Earth
Why the World Cup demonstrates the extraordinary power of shared identity, ritual and participation to unite communities at global scale.
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Case Study · Brand Intelligence
Apple: The Trust vs Excitement Gap
An analysis of the gap between Apple’s enduring community trust and the changing level of excitement surrounding its products and announcements.
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Case Study · Creator Economy
The Rise of TikTok Shop: How Communities Are Creating A New Era Of Commerce
How TikTok Shop shows communities moving from product discovery and validation to participation in a new form of community led commerce.
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Article · Community Intelligence
The Interpretation Economy: Why Authority Belongs To Those Who Help Others Understand Reality
Why authority increasingly belongs to people and communities that make complex events understandable, useful and relevant to others.
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Framework · Community Strategy
What Is Community Gravity?
Why some communities naturally pull people in, keep them engaged and become difficult to leave.
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