Full definition
A Scorecard criterion measuring whether communities consider a brand credible, dependable and likely to act in customers' interests. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Brand Trust helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use brand trust to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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