Full definition
The strength and relevance of a brand or subject within the communities that matter to its market. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Presence helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community presence to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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