Full definition
Observable patterns in conversation, behaviour, language and recommendation that indicate meaningful change. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Signals helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community signals to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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