Full definition
The practice of analysing authentic online conversations to uncover the beliefs, behaviours and signals influencing markets. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Intelligence helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community intelligence to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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