Full definition
Software that helps organisations explore, organise and interpret relevant community conversations. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Intelligence Platform helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community intelligence platform to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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