Full definition
The proportion of relevant conversation associated with a brand compared with alternatives. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Share of Voice helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use share of voice to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
Explore related frameworks or browse Community Intelligence research.
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