Full definition
A measure of how strongly a brand or idea appears within trusted community recommendations. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Share of Consensus helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use share of consensus to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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