Full definition
The reinforcement of a choice, belief or identity through credible community approval and shared experience. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Validation helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community validation to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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