Full definition
Commercial discovery and decision-making shaped by community discussion, validation and recommendation. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.
Why it matters
Community Commerce helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.
Example
A Community Intelligence analysis may use community commerce to explain a repeated pattern in how people discover, evaluate or recommend a brand.
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Further reading
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