Communities

Community Health

The quality and sustainability of participation, trust, safety and value within a community.

Full definition

The quality and sustainability of participation, trust, safety and value within a community. The meaning should be applied in context, with evidence and limitations made clear whenever the term supports research or measurement.

Why it matters

Community Health helps researchers and decision-makers use consistent language when interpreting community conversations and their market implications.

Example

A Community Intelligence analysis may use community health to explain a repeated pattern in how people discover, evaluate or recommend a brand.

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Further reading

Explore related frameworks or browse Community Intelligence research.

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