Research · Community Intelligence
Community Intelligence Is an Early Warning System
Community Intelligence helps businesses detect emerging customer needs, competitor shifts and market trends before traditional research catches up.
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Founder and author
Tonte Bo Douglas
Founder of The Redditrepreneur. Community Intelligence researcher and strategist.
Tonte studies how authentic online conversations shape customer trust, product discovery, brand perception and market behaviour. His work turns complex community signals into practical frameworks and strategic decisions.
Areas of expertise: Community Intelligence, community research, brand perception, AI search, Reddit, trust and digital culture.
Latest articles
Article · Community Intelligence
BBC Radio 1 Is Not Hiring Creators. It Is Hiring Communities.
BBC Radio 1 is increasingly choosing creator first talent with established audiences. This signals a wider shift in how organisations value community trust, public evidence and transferable influence.
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Article · Community Intelligence
England Lost the Match. Then the Community Courtroom Put Everyone on Trial.
England's defeat to Argentina was only the beginning. The real battle started afterwards, as fans, pundits and online communities put Thomas Tuchel, England's players and even mentality itself on trial. A Community Intelligence analysis using The Community Courtroom framework.
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Scorecard · Community Intelligence Scorecards
Nike's Community Intelligence Scorecard: A Brand Still Leading Culture, but Fighting New Battles
Nike remains one of the most trusted and culturally influential brands in sport, but stronger challenger brands are changing how running communities compare performance, innovation and value.
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Scorecard · Travel
Booking.com Community Intelligence Scorecard
Booking.com remains one of the internet’s default travel recommendations, but recurring complaints around support, cancellations and pricing transparency reveal where its strongest Community Intelligence opportunities now sit.
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Scorecard · Brand Intelligence
The Barclays Bank Community Intelligence Scorecard
A structured analysis of how expectations, trust and community authority shape perceptions of Barclays Bank.
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Scorecard · Consumer Brands
The Redditrepreneur Community Intelligence Scorecard: Gymshark
How Gymshark performs across the five dimensions of Community Intelligence.
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Framework · Community Strategy
The Community Intelligence Stack
A practical framework for turning online conversations into competitive advantage.
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Framework · Community Strategy
What Is Community Gravity?
Why some communities naturally pull people in, keep them engaged and become difficult to leave.
Explore the frameworkCommunity Intelligence Weekly
Weekly · Community Intelligence Weekly
Community Intelligence Weekly: The Platform Is Live and the Vision Is Becoming Real
The Community Intelligence Platform is live, new frameworks are helping explain how online narratives form, and The Redditrepreneur is becoming a complete Community Intelligence company.
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Weekly · Community Strategy
Community Intelligence Weekly: The Death Of Social Listening, B2B SaaS Community Intelligence Benchmarks and More
This week: why social listening is giving way to Community Intelligence, new B2B SaaS benchmarks and the signals reshaping how brands understand communities.
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Weekly · AI Search
Community Intelligence Weekly: Reddit’s New Community Intelligence Tools, Gen Z’s Search Shift and the Rise of Community Commerce
This week: Reddit’s intelligence tools, Gen Z’s changing discovery behaviour and the rise of commerce shaped by community trust.
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