Founder of The Redditrepreneur. Community Intelligence researcher and strategist.
Tonte studies how authentic online conversations shape customer trust, product discovery, brand perception and market behaviour. His work turns complex community signals into practical frameworks and strategic decisions.
Areas of expertise: Community Intelligence, community research, brand perception, AI search, Reddit, trust and digital culture.
Sony sold fewer PlayStation 5 consoles, but its gaming business still performed strongly. The console built the audience. The community now creates the long-term value.
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Roblox’s safety changes are reducing spending among younger players. That may be the clearest sign that protecting children can require a platform to accept lower revenue.
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Jake Paul has proved that an online audience can sell fights. His next challenge is proving that creator attention can become lasting sporting legitimacy.
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Roblox has built one of the strongest community ecosystems on the internet. Its greatest strength is participation, while moderation, customer support and creator experience remain important opportunities.
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Nike remains one of the most trusted and culturally influential brands in sport, but stronger challenger brands are changing how running communities compare performance, innovation and value.
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Booking.com remains one of the internet’s default travel recommendations, but recurring complaints around support, cancellations and pricing transparency reveal where its strongest Community Intelligence opportunities now sit.
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A structured analysis of how expectations, trust and community authority shape perceptions of Barclays Bank.
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How Gymshark performs across nine Community Intelligence criteria spanning perception, participation and strategic value.
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A practical framework for turning online conversations into competitive advantage.
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Why some communities naturally pull people in, keep them engaged and become difficult to leave.
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This edition looks back at the past week and explains why trust matters more than hype across creator, AI, platform and gaming communities.
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The Community Intelligence Platform is live, new frameworks are helping explain how online narratives form, and The Redditrepreneur is becoming a complete Community Intelligence company.
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This week: why social listening is giving way to Community Intelligence, new B2B SaaS benchmarks and the signals reshaping how brands understand communities.
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This week: Reddit’s intelligence tools, Gen Z’s changing discovery behaviour and the rise of commerce shaped by community trust.
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