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The Redditrepreneur Community Intelligence Glossary

The definitive glossary of Community Intelligence terms, frameworks and concepts. From Share of Consensus to Community Gravity: defined by The Redditrepreneur.

Understanding the language of Community Intelligence.

The Community Intelligence Glossary is a growing collection of definitions, frameworks & concepts that explain how online communities shape brands, products and markets.

Whether you're new to Community Intelligence or looking to deepen your understanding, this glossary provides a common language for founders, marketers, researchers and product teams.

A

AI Search refers to search experiences powered by large language models that generate direct answers instead of simply returning a list of links. Examples include Google AI Mode, Google AI Overviews, ChatGPT, Perplexity and Gemini.

Related:

  • Community Authority
  • Share of Consensus
  • Community Intelligence

B

Belief Correction

Belief Correction is the process where online communities challenge, reinforce or completely change public perception about a product, company or idea through conversation rather than advertising.

Related:

  • Trust Collapse
  • Community Gravity

Brand Perception

Brand Perception is how customers collectively feel about a brand based on their experiences and conversations across communities.

C

Community Authority

Community Authority measures how much trust a brand has earned inside communities through genuine recommendations, expertise and customer advocacy.

Community Authority cannot be purchased. It is built through consistent value and positive experiences.

Community Gravity

Community Gravity describes a brand's ability to naturally attract conversations without relying on advertising.

Brands with high Community Gravity become destinations for discussion.

Community Intelligence

Community Intelligence is the practice of analysing conversations across online communities to understand customer behaviour, competitor positioning, emerging trends and market opportunities.

Unlike Social Listening, Community Intelligence focuses on context, relationships and decision making rather than simply counting mentions.

Community Intelligence Audit

A Community Intelligence Audit is a structured analysis of community conversations designed to uncover customer insights, sentiment, competitor intelligence, opportunities and business recommendations.

Community Intelligence Scorecard

The Community Intelligence Scorecard is The Redditrepreneur's framework for measuring a brand's performance across five Community Intelligence dimensions.

These include:

  • Community Presence
  • Community Trust
  • Share of Consensus
  • Insight Responsiveness
  • Community Authority

Community Intelligence Weekly

Community Intelligence Weekly is The Redditrepreneur's weekly newsletter covering research, industry developments, case studies and Community Intelligence insights.

H

Hype Hangover

Hype Hangover describes the period after peak excitement when community expectations exceed reality, often leading to disappointment and negative discussion.

I

Insight Responsiveness

Insight Responsiveness measures how effectively a company acts upon customer feedback discovered within communities.

Listening creates awareness.

Responding creates competitive advantage.

M

Market Gravity

Market Gravity describes how strongly a market naturally generates discussion and attracts community participation.

Markets with high Market Gravity continuously produce questions, debates and recommendations.

Mission Premium

Mission Premium describes the additional trust and loyalty brands receive because customers believe in their purpose beyond the product itself.

N

Narrative Compression

Narrative Compression occurs when thousands of conversations eventually become one widely accepted opinion.

For example:

"This is the best project management software."
"This airline has terrible customer service."

Once compressed, these narratives become difficult to change.

S

Share of Consensus

Share of Consensus measures how often a brand appears within trusted recommendations when communities discuss a category.

Unlike Share of Voice, Share of Consensus focuses on trusted recommendations rather than total mentions.

Share of Voice

Share of Voice measures how frequently a brand is mentioned relative to competitors.

While useful, it does not indicate whether those mentions are trusted, recommended or influential.

Social Listening

Social Listening monitors brand mentions, keywords and sentiment across social platforms.

Community Intelligence builds upon Social Listening by analysing context, relationships, trust and decision making rather than simply collecting mentions.

T

Trust Collapse

Trust Collapse occurs when community confidence rapidly declines following negative experiences, controversy or repeated failures.

Once Trust Collapse begins, recovery often requires significant evidence rather than marketing.

V

Voice of Customer (VoC)

Voice of Customer refers to collecting customer feedback through surveys, interviews, reviews and support interactions.

Community Intelligence complements Voice of Customer by analysing unsolicited conversations happening naturally across communities.

About The Redditrepreneur

The Redditrepreneur is the home of Community Intelligence.

Through original research, software, consulting and education, we help businesses understand what online communities are really saying about their brands, competitors and markets.

Whether you're looking to uncover customer insights, benchmark your market or build authority in the age of AI Search, Community Intelligence provides a clearer picture of the conversations shaping business decisions.

Continue your Community Intelligence journey