Canonical definitions

Community Intelligence Glossary

Clear, connected definitions for the language of Community Intelligence, with related frameworks and further reading.

44 terms

AI Search

AI Authority Formula

The AI Authority Formula is The Redditrepreneur's framework for understanding the public evidence that influences whether AI systems recommend a brand.

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AI Search

AI Citation

A reference or link used by an AI system to identify the source supporting an answer.

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Frameworks

Belief Correction

The process through which credible evidence or trusted interpretation changes an established community belief.

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Brands

Brand Monitoring

The structured observation of brand mentions, themes and changes across relevant channels.

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Brands

Brand Perception

The collection of beliefs, expectations and associations people hold about a brand.

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Measurement

Brand Trust

A Scorecard criterion measuring whether communities consider a brand credible, dependable and likely to act in customers' interests.

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Measurement

Community Authority

The degree to which a community is trusted to interpret information and guide decisions.

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Commerce

Community Commerce

Commercial discovery and decision-making shaped by community discussion, validation and recommendation.

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Discovery

Community Discovery

The process of finding products, ideas or information through trusted community participation and content.

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Frameworks

Community Gravity

The force that attracts people to a community, encourages contribution and increases the value of returning.

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Communities

Community Health

The quality and sustainability of participation, trust, safety and value within a community.

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Communities

Community Influence

The capacity of community conversations to affect beliefs, behaviour and market outcomes.

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Core

Community Intelligence

The practice of analysing authentic online conversations to uncover the beliefs, behaviours and signals influencing markets.

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Services

Community Intelligence Audit

A focused assessment of the community forces shaping a brand, competitor or market.

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Platform

Community Intelligence Platform

Software that helps organisations explore, organise and interpret relevant community conversations.

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Measurement

Community Intelligence Score

The normalised score out of 100 derived from nine equally weighted Community Intelligence criteria across Perception, Participation and Strategic Value.

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Measurement

Community Intelligence Scorecard

The Redditrepreneur framework for assessing nine criteria across the Perception, Participation and Strategic Value pillars.

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Publication

Community Intelligence Weekly

The Redditrepreneur publication tracking the signals, research and opportunities shaping community-led markets.

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Measurement

Community Engagement

A Scorecard criterion measuring the volume, depth and continuity of organic participation surrounding a brand.

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Measurement

Community Presence

The strength and relevance of a brand or subject within the communities that matter to its market.

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Core

Community Signals

Observable patterns in conversation, behaviour, language and recommendation that indicate meaningful change.

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Measurement

Community Trust

The confidence people place in a community, its contributors and the information exchanged within it.

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Communities

Community Validation

The reinforcement of a choice, belief or identity through credible community approval and shared experience.

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Measurement

Competitive Position

A Scorecard criterion measuring how a brand is compared with alternatives and where communities believe it wins or loses.

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Measurement

Customer Support

A Scorecard criterion measuring community experiences with support, issue resolution, account recovery, refunds and post purchase service.

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Measurement

Advocacy

A Scorecard criterion measuring the willingness of customers and community members to recommend, defend or promote a brand without being asked.

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AI Search

AI Search Readiness

A Scorecard criterion measuring the strength, credibility and accessibility of the public evidence available to AI answer engines.

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Measurement

Innovation Perception

A Scorecard criterion measuring whether communities believe a brand is progressing, adapting and providing meaningful innovation.

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Measurement

Narrative Consistency

A Scorecard criterion measuring whether different communities describe a brand coherently or whether conflicting narratives are developing.

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Measurement

Product Satisfaction

A Scorecard criterion measuring how positively communities describe the experience, quality and usefulness of a company's products or services.

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Frameworks

Expectation Gravity

The force created when accumulated expectations pull interpretation of an experience towards a predicted outcome.

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Frameworks

Hype Hangover

The loss of trust or enthusiasm that follows when intense anticipation is not matched by the experience delivered.

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Measurement

Insight Responsiveness

The ability to recognise, interpret and act appropriately on meaningful community insight.

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Frameworks

Market Gravity

The force through which attention, credibility and participation accumulate around a market position or category.

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Research

Market Research

The systematic study of customers, competitors and markets to support decisions.

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Frameworks

Mission Premium

The additional trust or preference a community may grant when a brand’s mission is credible, relevant and consistently demonstrated.

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Frameworks

Narrative Compression

The reduction of complex events into a simple, repeatable community story that shapes interpretation.

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Measurement

Share of Consensus

A measure of how strongly a brand or idea appears within trusted community recommendations.

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Measurement

Share of Voice

The proportion of relevant conversation associated with a brand compared with alternatives.

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Research

Social Listening

The collection and analysis of online conversation to identify mentions, sentiment and themes.

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Research

Social Monitoring

The observation of social channels for mentions, messages and emerging activity.

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Frameworks

Trust Collapse

A rapid loss of confidence that occurs when evidence, experience or inconsistency undermines an accepted belief.

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Research

Voice of Customer

Research that captures customer needs, experiences, language and expectations to inform decisions.

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